Scala India gets digital rights for Delhi international airport

MUMBAI: OOH media agency Scala India has acquired the digital signage advertising rights for Terminal 3 at the Indira Gandhi International Airport - New Delhi.

Scala software will be used for digital advertising.

The new network is the second platform in Terminal 3 of Indira Gandhi International Airport Delhi that is driven by Scala. Since July 2010, a 245 Player network is already running in the same location.

All content on that network is also driven and managed by Scala.

That network ranges from providing live TV channels, general airport announcements and live weather updates on screens at boarding gates, check in counters, information counters, customer lounges at gates and restaurants.

In addition the network also acts as the redundancy source for flight information when the primary FIDs system is down. Scala India will be managing Terminal 3 at Indira Gandhi International Airport completely, on the content aspect of the networks.

Scala VP EMEA, Latin-America and India Oscar Elizaga said, "We feel privileged that Scala has been selected again to enable digital signage in its new and huge advertising platform at the Indira Gandhi International Airport. The visual feast at Delhi Airport will not only overwhelm the travelers and visitors of the airport, it will also offer advertisers a unique opportunity to target an enormous audience."

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