MUMBAI: Viacom18 has appointed Saugato Bhowmik as the head of consumer products business. The group continues to strengthen its operations with this appointment. Saugato brings to the table rich experience of 12 years across consumer brands in Dabur India and Hindustan Unilever.

Very early in his career Saugato has successfully led brands in home and personal care categories based in India and Singapore. In Singapore he led the Unilever business for tooth brushes for Asia within the oral care category. In his most recent role, he was leading the sales strategy development for general trade business of Unilever across all key markets.

Saugato Bhowmik is confident of using his years of experience to hasten the growth of consumer products business at Viacom18

Speaking about his new appointment, Saugato Bhowmik said, "I am thoroughly excited about my new role with Viacom18 Group. The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touchpoints, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18."

Viacom18 Group media networks CEO Sudhanshu Vats said, "Saugato brings with him Business experience from FMCG with good understanding of Brands, distribution landscape in India, dealing with large retailers and managing Business P&L. With his experience and his "Never say die" attitude he is well equipped to drive our consumer products business to the next level. I look forward to working him and welcome him to Viacom18 family".

A graduate in Economics from Sri Venkateswara College, Delhi University, Saugato completed his MBA with a marketing specialisation from IMT, Ghaziabad in 2002.