MAM

Santa goes white for Tata Housing's Amantra

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/03/FACEBOOK1_1.jpg?itok=uXKuqp9m

MUMBAI: Red Santa Claus, who is known to be happy always, is sad this year and is going white for Tata Housing‘s Amantra as white represents a spirit of hope and happiness.

White Santa as a concept has been coined and developed by strategic brand activation agency Candid Marketing.

The White Santa activity for Tata Housing‘s property Amantra is currently being executed across malls in Thane, Ghatkpoar and Mulund. The activity will witness a White Santa who is calling out to the kids in Mumbai to send gifts to him, so that he can then change his attire to red for the festive season and distribute the gifts among the needy children. The gifts can be of any kind and size and with each donation; the White Santa will receive some part of the red colour back on his suit.

Candid Marketing managing partner Amrita Kumar said, "White Santa is a lot cooler, a lot more fun and he takes gifting very seriously. Especially for those who need it like the underprivileged children. White represents a spirit of hope and happiness for all and that‘s the spirit of our White Santa."

"This is the first time such a concept has been introduced and we all at Candid are very delighted about it. We are extremely thankful to Tata Housing‘s marketing team to have understood the spirit of this concept and given it life. The property will be owned by us and we wish to see the White Santa grow happier each year," he added.

Tata Housing head - marketing services Rajeeb Dash said, "This is a unique initiative by Tata Housing to cultivate the feeling of loving and sharing amongst our younger generation and help the needy children through the innovative concept.This innovative concept theme is "Kids 2 Kids" where the gifts that gets collected by Santa goes back to the underprivileged kids of our construction workers. Through white Santa which is Santa of hopes we would like to have new beginning for these kids. Through this activation we would like to engage our customers and prospects of our project Amantra so as to be part of the celebration. So this Christmas take some time-out with your children and spread the cheer of festivities and teach them about the joys of giving, along with the Santa of Hope."

In order to amplify the activation, digital platform has been used by means of creating a micro site and links on social networking site Facebook. Tata Housing‘s page on Facebook has a red highlighted ‘Play Now‘ button, on clicking the link users are directed to this micro site.

The micro site allows the users to drag and drop gifts in the empty sack of the White Santa and turn his attire to red informing the users about the idea of donating the gift for the needy children and mention the locations where the activity is taking place.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/sanofi.jpg?itok=dBRlFY17
Combiflam ICYHOT takes on ‘strong pain’ in new campaign by Ogilvy

Sanofi India – makers of the Combiflam range – has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/durex.jpg?itok=n7tm7J4g
Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/quint.jpg?itok=PnKen8zl
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Mayur_Hola.jpg?itok=IXn9PgX3
Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

Havas Group India has appointed Mayur Hola as National Creative Director, for Havas Creative, effective immediately. Hola will be closely working with Bobby Pawar, Chairman and Chief Creative Officer Havas Group India to lead a refreshed creative proposition by leveraging Havas Group’s integrated...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Nikhil_Nanda.jpg?itok=XJi2h5dp
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/grand.jpg?itok=GeThZ6xA
Grofers buckles up India for the Grand Orange Bag Days

India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/ogilvy_0.jpg?itok=XReIdSvz
Ogilvy announces new APAC creative leadership team

Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/budwa.jpg?itok=6y7pZ03i
Budweiser Experiences launches first ever streetwear collection in India

Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/cococ.jpg?itok=vdY2jflH
Dentsu Webchutney, Swiggy help you save an hour every day

For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories