Sansui & Kelvinator appoint Webchutney as digital AoR

MUMBAI: Digital marketing agency Webchutney has won the digital mandate in social media for Japanese technology and appliances brands, Sansui and Kelvinator.

The objective will be to enhance existing digital marketing and consumer outreach activities online for the brands in India. So far, the only digital footprint for both brands has been their websites. The agency will also undertake complete website overhaul to propel greater awareness, reach, interactivity and engagement for both brands.

Sansui and Kelvinator chief marketing officer Arun Pal said, “In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012. The way forward is to socially integrate Sansui and Kelvinator with the masses and increase brand visibility online across social mediums.”

Webchtuney CEO Sidharth Rao said, “We are delighted to have the opportunity to partner with the two well known and fast-moving brands-Sansui & Kelvinator, that have emerged as strong players in the consumer durables industry over the last few years .We will be drawing on our extensive experience in creating best-in class, innovative designs and thought-provoking branding communications to achieve desired positioning and establish an indispensible relationship with their audience for both brands.”

As a digital partner and consultant, Webchutney will establish social outreach and engagement for both brands to begin with. Both brands have announced the launch of their official interactive Facebook pages, while Sansui has also launched its official Twitter page and YouTube channel, powered by Webchutney.

Webchutney vice president – operations Saket Vaidya said, “Our strategy is to build relevant, impactful digital experiences to empower both brands and enhance their recall value through various digital activations and touchpoints including website development, creative media and social outreach, search engine optimization, web/mobile applications, viral marketing and other campaign collaterals in a bid to convert consumer preference to brand advocacy and drive greater connect and affiliation with the brands.”

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