Sankarnarayanan joins Saatchi & Saatchi as VP - integrated brand strategy

MUMBAI: Saatchi & Saatchi India has appointed Vidhya Sankarnarayanan as VP - integrated brand strategy at its Mumbai office.

Sankarnarayanan will be involved in driving brand solutions and creating brand opportunities through multichannel experiences. She will work closely with chief strategy officer Sourabh Mishra. The appointment comes as a part of the agency‘s efforts of a makeover.

he comes in from SapientNitro where she was head of strategy and was integral to establishing the global start up tech-agency‘s business in the country over the last two and a half years. During this time, she has worked with brands like Sprite, Fanta, Blenders Pride Fashion Tour, Chivas Regal and Taco Bell. She also pitched for and went on to partner some of the agency‘s key regional businesses, including Unilever‘s Lifebuoy and Paddle Pop brands.

Saatchi & Saatchi Mumbai GM Nisha Singhania said, "We are in the middle of a huge makeover at Saatchi India. We are about transformational ideas which are media agnostic. Vidhya‘s consolidated experience of unearthing human truths along with her recent digital experience are just what we need at Saatchi because we believe we are in the Age of Now - which is all about Participation, Inspiring, Interaction, Return on Involvement and creating Movements. Vidhya is going to be one of the critical change agents for the new Saatchi."

Sankarnarayanan said, "I join Saatchi with a mandate to drive brand solutions and create brand opportunities through multichannel experiences that hinge on social, cultural and human truths. Given Saatchi‘s rich creative heritage and current focus on India, it is at the same time the most challenging and most exciting assignment I have had till date. This is a time when people, companies and brands in India are being revolutionised by technology and new media. The greatest imperative for Saatchi as a brand as well as for the brands we will shape in the future is the opportunity to be agents of this revolution, as we will inevitably be products of it."

Sankarnarayanan has extensive experience in studying, feeding off and creating popular culture. Her career spans across job profiles of a radio jockey, ethnographic scout, brand consultant, communication strategist and new media evangelist. She has spent a decade partnering marketers, NGOs, technologists, entrepreneurs, and professionals from the creative arts.

With a total of 12 years of experience, Sankarnarayanan has been associated with an eclectic mix of categories and businesses like FMCGs, finance, retail, food and beverages, clothing and accessories, health and hygiene, beauty, B2C services, pharmaceuticals, travel, alcohol, technology and gaming.

Latest Reads
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories