Sanjay Kacker to head Mudra Max‘s Celsius

MUMBAI: Celsius, a strategic business unit of Mudra Max, has roped in Sanjay Kacker as senior vice president.

In this role, Sanjay will be heading Celsius and will be based out of Delhi. Sanjay will also be handling the new business development initiatives for Mudra Max. He will report directly to Mudra Max CSO Anurag Gupta and will also work closely with the other unit heads of Mudra Max.
Kacker moves in from Touchwood Entertainment where he worked as director - sales.

Says Mudra Max CSO Anurag Gupta, "We are thrilled to have Sanjay on board as head of Celsius. He is a seasoned professional. His passion for cricket and entertainment will give Celsius additional edge in the market."

Sanjay has worked with Percept, Concept Communications and Pressman Advertising and is responsible for the creation of innovative ‘Brand and Consumer Promotion‘ for LG and X Box 360 during the ICC World Cup, 2003 and 2007.
Said Sanjay Kacker, "It‘s an honor as well as a challenge to lead one of India‘s premier experiential marketing companies. I look forward to taking Celsius to the next level in the coming years and establishing it as a name that dominates the experiential marketing space both nationally and internationally."
Celsius offers integrated events solutions. It also provides clients with a wide range of services including designing branded experiences, creating thematic programs and maximizing the impact of brand communication.

Celsius‘ clients include Aircel, Diet Pepsi, Tropicana, Philips, 7UP, RBS, Wrigley and Schering-Plough.

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