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Sanjay Kacker quits DDB Mudra's Celsius

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MUMBAI: Sanjay Kacker has quit DDB Mudra as senior vice president of the agency‘s experiential marketing division Celsius after a stint of two years.

Kacker told Indiantelevision.com that he will be joining a new agency on 2 January which is launching operations in India. However, he didn‘t disclose the name of the agency but said that his role will be to set up the agency in India in the space of experiential marketing and retail.

Kicker has worked with brands like Oriflame, Maruti Suzuki, Ultra Motors, Hero Honda, Panasonic and LG Electronics.

He has over 18 years of experience in the industry. Prior to joining Celsius he had also worked with Percept, Concept Communications and Pressman Advertising.

He was responsible for the creation of ‘Brand and Consumer Promotion‘ for LG and X Box 360 during the ICC World Cup 2003 and 2007.

For the record, Celsius offers integrated event solutions and provides clients with services such as designing branded experiences and creating thematic programmes.

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