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Sangam Suiting earmarks Rs 500 million for marketing

MUMBAI: Sangam (India) is planning to invest Rs 500 million in marketing and promotions over a five-year period. The company has entered into an endorsement agreement with Bollywood actor Suniel Shetty and youth-icon Virat Kohli as brand ambassadors to promote its ready to stitch suiting and shirting across the country under its brand, Sangam Suiting‘s.
 
Commenting on the development, Sangam (India) executive director V K Sodani said, "We are a 25 year old brand with a strong trust among our partners and end customers and we now aspire to build on to our image with renewed energy. It is now endeavouring for a pan-India presence and plans to launch 50 stores in major cities and we have drawn up a marketing spend of Rs 500 million spanned over a period of five years."
 
Sangam (India) will be launching its new advertising campaign featuring its new brand ambassador Suniel Shetty and Virat Kohli from the first week of October, 2010. 
 
"We have retained TBWA for all brand related communication and our association with our brand ambassadors is well aligned with our objectives," Sodani added.
 

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