MUMBAI: Marketing solutions company Manhattan Communications India has tapped Future Group president (customer strategy) and Future Media CEO Sandip Tarkas to join its board as an independent director.

A veteran of the media industry, Tarkas has worked as head of Mindshare Fulcrum and CEO of MPG and Media Direction in the past.
 
Says Manhattan Communications co-promoter and director Shantonu Aditya, "Sandip‘s vast knowledge and experience in media will help in guiding the company‘s growth strategy across the US, UK and India, especially in the marketing Solutions and Digital space."

Adds Manhattan Communications founder Adris Chakraborty, "We look forward to Sandip‘s valuable ideas and suggestions to take the company ahead aggressively."
 
Manhattan Communications has operations in the US, UK , Canada and India. MediaMorphosis LLC, a subsidiary company, is an advertising agency based out of New York and handles a large pool of global and Indian clients.

Manhattan Communications also has a majority stake in Ethnocast Inc, a company acquired from PayPod Inc that operates an ad network portal.
 
In India , the company focuses on brand building and marketing especially in the Below the Line areas - television production, promotions, events, exhibitions and Out of Home solutions. The company also operates in the digital space operating an ad network through entities - Manhattan Digital and EON India. The company has offices in Mumbai, Delhi and Kolkata and plans to start the Bangalore operations soon.