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Samsung launches new commercials for smartphones

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MUMBAI: Samsung has launched three new TV commercials for its smartphones. The commercials are made to promote the company‘s latest offerings Samsung GalaxyY and Wave Y. The creatives for the ad were handled by Cheil WW SW Asia and were produced by Storytellers.

The concept for the ads is that users now have the freedom to change to smartphones. Insight was collected through interactions with the target audience i.e. the young adults and then translated into television commercials.

The company said in a press statement, "Today‘s Gen Y is extremely serious about experiences gained through college and early years of their career, as that‘s what shapes their future; greatly influenced by their peers and not wanting to be left behind they are also the earliest adopters of new technologies."

The three TVC‘s are based in environs like a tea stall, an office and a classroom where the TG can usually be found. The protagonist in each commercial tackles a tricky situation by the use of a Samsung samrtphone thus piquing the interest of the antagonist in the end. The commercials all end with the punch line ‘Aap ke paas nahi hai kya?‘

Apart form these TVC‘s Cheil Worldwide is building communication across consumer touch points in orderto create awareness and hype about the range of phones.

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