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Samsung assigns creative duties of refrigerator biz to Leo Burnett

MUMBAI: Samsung has awarded the creative duties of its refrigerator business to Leo Burnett.


Industry sources have pegged the account size to be in the region between Rs 350 and 400 million.


The official pitch involved Cheil and Leo Burnett.
 
The business will be handled out of Leo Burnett‘s Delhi office. 
 
Says Leo Burnett India chairperson and chief executive officer Arvind Sharma, "Samsung is one of the most important players in the refrigerator business and we are delighted to get this account."
 
Cheil Worldwide is the incumbent agency and will continue to handle the international business.
 

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