MUMBAI: Big Live, Reliance Media World‘s experiential marketing arm, has roped in Sameet Sharma as regional head-West. 
 
In his new role, Sharma will head Big Events, a part of Big Live, and report to Reliance Media World national head BTL Navneeth Mohan.

Sharma will be responsible for augmenting the business in the western region through growing the corporate clientele base, by building a strong backend team and increasing the assortment of services provided under the events and below-the-line (BTL) space. 
 
Says Mohan, "I am confident that Sharma will bring great value to the organisation. As we offer the experiential marketing experience to clients, we are happy to have someone with the experience and passion of Sameet lead the team and the business to the next level." 
 
Prior to this, Sharma has been associated with Aditya Birla Group-Cement Division, Idea Cellular, Piramal Healthcare, ICICI Prudential, HSBC, UTI Mutual Funds and was involved in handling their national and international events.