MUMBAI: Percept H has roped in Sameer Aasht as VP, Strategy Planning. He replaces Sujay Nanavati who quit the agency in December 2010.

Aasht moves in from Rediffusion Y&R, where he was strategic design consultant. He is also the founder of Alma Mater Biz Solutions, an interior consultancy firm, and has been empanelled as design consultant for National Institute of Design‘s micro, small and medium enterprises initiatives.

Says Aasht, “My initial understanding of Percept is that it is one of the few agencies which is future ready and truly understands the potential of young India. Unlike most agencies struggling to crack a conventional campaign in traditional media, Percept is ready to enable paradigm shifts through strategic action and brand innovations."

In his career spanning nearly a decade, Aasht has worked with agencies such as TBWA India, Publicis Ambience and Contract advertising. He also worked at Jet Airways for two years as international marketing manager.

Aasht has strategised various brands including Jet Airways, HSBC, Nivea, Cadbury’s, Asian Paints, Unilever’s Elle18, Westside, Nerolac, Samsonite and Times of India & Ficci.