Salman Khan takes Colors to No 2

MUMBAI: If it was the charm and charisma of Amitabh Bachchan that kept Sony Entertainment Television (Set) ahead of Colors, it is now Salman Khan who has stolen the show post KBC.

Just one week after the fifth season of Big B-hosted Kaun Banega Crorepati (KBC) ended on Set, Colors took the ‘Dabangg‘ Khan‘s help to reach number two.

The Viacom18 Hindi general entertainment channel (GEC) has added 43 GRPs (gross rating points) in the week ended 26 November to register 277 GRPs (last week 234).

The channel aired Dabangg and Ready, back-to-back on Sunday (20 November) and Saturday (26 November), clocking close to 40 GRPs.

Additionally, its shows like Bigg Boss 5, Parichay, and Phulwa saw slight increase in the ratings. The channel also aired maha-episodes of Balika Vadhu and Uttaran which clocked 3.6 TVR and 2.3 TVR respectively.

Meanwhile, as per TAM data for the Hindi speaking markets (C&S, 4+), Set lost 38 GRPs post KBC and has slipped to third position among the GECs. The channel ended the week with 231 GRPs (last week 269). The two new fiction shows of the channel - Dekha Ek Khwaab averaged at 1.5 TVR while Parvarish did a 2.32 TVR respectively.

Star Plus, the leading GEC has seen 2 GRPs drop but it continues to record 300+ GRPs and ended the week with 312 GRPs.

Meanwhile, Zee TV lost 12 GRPs and ended the week with 149 GRPs. The fifth channel in the order, Sab, garnered 108 GRPs (last week 115) while Imagine TV registered 73 GRPs (last week 78).

Star One with 42 GRPs (last week 45) and Sahara One with 36 GRPs (last week 40) followed.

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