Salman Khan takes Colors to No 2

MUMBAI: If it was the charm and charisma of Amitabh Bachchan that kept Sony Entertainment Television (Set) ahead of Colors, it is now Salman Khan who has stolen the show post KBC.

Just one week after the fifth season of Big B-hosted Kaun Banega Crorepati (KBC) ended on Set, Colors took the ‘Dabangg‘ Khan‘s help to reach number two.

The Viacom18 Hindi general entertainment channel (GEC) has added 43 GRPs (gross rating points) in the week ended 26 November to register 277 GRPs (last week 234).

The channel aired Dabangg and Ready, back-to-back on Sunday (20 November) and Saturday (26 November), clocking close to 40 GRPs.

Additionally, its shows like Bigg Boss 5, Parichay, and Phulwa saw slight increase in the ratings. The channel also aired maha-episodes of Balika Vadhu and Uttaran which clocked 3.6 TVR and 2.3 TVR respectively.

Meanwhile, as per TAM data for the Hindi speaking markets (C&S, 4+), Set lost 38 GRPs post KBC and has slipped to third position among the GECs. The channel ended the week with 231 GRPs (last week 269). The two new fiction shows of the channel - Dekha Ek Khwaab averaged at 1.5 TVR while Parvarish did a 2.32 TVR respectively.

Star Plus, the leading GEC has seen 2 GRPs drop but it continues to record 300+ GRPs and ended the week with 312 GRPs.

Meanwhile, Zee TV lost 12 GRPs and ended the week with 149 GRPs. The fifth channel in the order, Sab, garnered 108 GRPs (last week 115) while Imagine TV registered 73 GRPs (last week 78).

Star One with 42 GRPs (last week 45) and Sahara One with 36 GRPs (last week 40) followed.

Latest Reads
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories