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Salman Khan hosts Bigg Boss to a debut TVR of 6

MUMBAI: Bigg Boss under Salman Khan has got bigger. The three-hour debut episode of the fourth edition on 3 October clocked an average TVR of 6 in the three HSM Metros (Delhi, Kolkata and Mumbai), a new high so far as openings go.


The other data is equally startling. Bigg Boss 4 touched a peak TVR of 9.15 at 10.04 pm while the time spent on the show stood at 55 minutes and the reach at 20.3 per cent, a substantial increase over the previous year.


Season three of the show, where Amitabh Bachchan had donned the hat of ‘Pop Philosopher’, had a time spent of 47 minutes and a TVR of 5.4 in the HSM Metros.


As per Tam data for HSM metros, Bigg Boss season one (on Sony entertainment TV) had clocked an opening TVR of 3.61. The subsequent seasons on Colors saw a debut rating ranging from a 2.79 TVR (with Shilpa Shetty) to 5.42 (Bachchan) and now 6.01.


Even among the three metros, it was Delhi which topped with a 8.5 TVR, followed by Mumbai (5.8 TVR) and Kolkata (2.8 TVR). 
 
Said Colors programming head Ashvini Yardi, “The encouraging mid-week Tam rating of 6 is a testimony to the show‘s popularity. With Salman Khan as the host and an exciting mix of contestants, the show offers double fun... both inside and outside the house. Viewers can look forward to more surprises and excitement on the show in the coming days."
 
Sustaining such high ratings is the challenge. “The curiosity of finding out the final contestants of the show always helps in grabbing eyeballs for the debut show. However, subsequently, the ratings go down. This is the pattern you will see every season,” a media observer said on condition of anonymity. 
 
The Salman Khan anchored show, however, trailed behind Priyanka Chopra-hosted Fear Factor - Khataron Ke Khiladi x3, which had garnered a TVR of 6.9 on the debut day in the same demographic.


A possible reason behind the lower ratings of Bigg Boss 4 compared to KKK3 can be attributed to the opening ceremony of the Commonwealth Games against which the show was pitted, a media analyst said.
 

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