Salman Khan hosts Bigg Boss to a debut TVR of 6

MUMBAI: Bigg Boss under Salman Khan has got bigger. The three-hour debut episode of the fourth edition on 3 October clocked an average TVR of 6 in the three HSM Metros (Delhi, Kolkata and Mumbai), a new high so far as openings go.

The other data is equally startling. Bigg Boss 4 touched a peak TVR of 9.15 at 10.04 pm while the time spent on the show stood at 55 minutes and the reach at 20.3 per cent, a substantial increase over the previous year.

Season three of the show, where Amitabh Bachchan had donned the hat of ‘Pop Philosopher’, had a time spent of 47 minutes and a TVR of 5.4 in the HSM Metros.

As per Tam data for HSM metros, Bigg Boss season one (on Sony entertainment TV) had clocked an opening TVR of 3.61. The subsequent seasons on Colors saw a debut rating ranging from a 2.79 TVR (with Shilpa Shetty) to 5.42 (Bachchan) and now 6.01.

Even among the three metros, it was Delhi which topped with a 8.5 TVR, followed by Mumbai (5.8 TVR) and Kolkata (2.8 TVR). 
Said Colors programming head Ashvini Yardi, “The encouraging mid-week Tam rating of 6 is a testimony to the show‘s popularity. With Salman Khan as the host and an exciting mix of contestants, the show offers double fun... both inside and outside the house. Viewers can look forward to more surprises and excitement on the show in the coming days."
Sustaining such high ratings is the challenge. “The curiosity of finding out the final contestants of the show always helps in grabbing eyeballs for the debut show. However, subsequently, the ratings go down. This is the pattern you will see every season,” a media observer said on condition of anonymity. 
The Salman Khan anchored show, however, trailed behind Priyanka Chopra-hosted Fear Factor - Khataron Ke Khiladi x3, which had garnered a TVR of 6.9 on the debut day in the same demographic.

A possible reason behind the lower ratings of Bigg Boss 4 compared to KKK3 can be attributed to the opening ceremony of the Commonwealth Games against which the show was pitted, a media analyst said.

Latest Reads
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories