MUMBAI: The Sakal Group has roped in Indranil Datta as its marketing head.

Datta moves to Sakal from Mudra Max where he was senior vice-president. He will be responsible for the branding of all the power brands in the group.
 
Said Datta, "I am thrilled to be a part of the Sakal media group."

In his more than 20 years of experience, Datta has worked with agencies such as Ogilvy and Zenith Media. He was vice president in TME and Optimum Media Solutions.
 
"I will be handling brand Management and strategies. My initial months will go in understanding the Group‘s strong values and taking a deep dive into the portfolio of brands. Each brand is uniquely positioned in the market place catering to its own loyal audience. So I have a lot of home work to do," added Datta when asked about his plans.