MUMBAI: Pune-based Sakal Media Group has appointed Gaurish Pathare as its head of advertising sales for print business.

Pathare will be in charge of national and local markets and will be reporting to print division business head LS Krishnan.
The print business of Sakal includes Sakal Newspaper (Marathi daily), Saptahik Sakal (Marathi weekly), Agrown (Marathi agro daily), Tanishka (Marathi woman‘s magazine) and Premier (Marathi Film magazine).

Pathare joins from Midday Infomedia where he was the national head of sales for print and digital businesses.
Krishnan says, "Pathare is known in the media industry. We are delighted to have him in our team. I am sure he will use his varied experience and skill to achieve many milestones for us. He will lead our sales team in national and local market and be responsible for revenue growth for all the print tittles."

Pathare added, "I am excited to be a part of Sakal Media Group. Their brands set a high editorial standard and respected by the readers. I am looking forward to leverage that equity to deliver value to the advertisers and agencies and build a long term relationship with them."

Pathare comes with over 16 years of experience in the field of media. Prior to Midday, he was with GroupM, serving clients such as Onida, ICICI, Vodafone and HSBC. He was also with Mindshare Fulcrum for eight years, where he worked on Hindustan Unilever brands.

He has also worked with BCCL‘s Magazine division for Femina and Filmfare and Reliance ADAG‘s media team as one of its core members.