MUMBAI: Mumbai-based advertising agency, Saints and Warriors, has floated a second agency to tap into the Delhi market and handle conflicting businesses effectively.

With the launch of Yang, the five-year old agency will explore opportunities to grow its business in the capital city.

Confirming the launch, Saints and Warriors Chairperson Pushpinder Singh said, "Yang has been launched for two main purposes. First is to tap the potential of the Delhi market. Secondly, it will enable us to handle the conflicting businesses effectively."

Yang will be headed by Sanjay Sharma and Anil Verma.

Sharma who has 20 years of experience in advertising, marketing and public relations, was the COO at Hanmer and president at Mudra Communications in the North and East region. He has worked on brands like Volkswage, Wrigley‘s, Philips and Emami among others.

Verma has been in the industry for 15 years and worked on brands like LIC, HBO, Union Bank, Mc Donalds and Domino‘s. He was also the creative head for the North and East region for Mudra and also been associated with Everest Brand Solutions, TBWA, Rediffusion-Y&R and Ogilvy India.

"Both Sanjay Sharma and Anil Verma have an excellent record and their experience will enable us to capture the market quickly" added Singh.