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Sahara woos BCB with lucrative sponsorship deal

MUMBAI: The Bangladesh Cricket Board is staring at a record sponsorship deal with a lucrative offer from Sahara Matribhumi, the Bangladeshi subsidiary of Sahara Group.


According to media reports, Sahara Matribhumi has offered to fork out $9.4 million for shirt sponsorship of the Bangladesh cricket team, spread over a four-year period in response to BCB‘s tender inviting offers from corporates.


However, BCB chairman Mustafa Kamal said that the cricket board is yet to take a final call on Sahara‘s lucrative offer which is substantially higher than the ones by local telcos Grameenphone and Robi.


Grameenphone, the current sponsors of the Bangladesh cricket team, has offered $3.4 million while Robi, which is the third largest telecom operator in the country, bid $4 million.


If approved, Bangladesh will become the second team to be sponsored by Sahara which has been long standing sponsor of the Indian cricket team. The business conglomerate also owns IPL franchise Pune Warriors India.


Besides cricket, the company also supports other sports like Hockey, Shooting, Wrestling and Volleyball.

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