MUMBAI: Continuing its financial support to non-cricket sports, Sahara India Pariwar has announced sponsorship of Indian Volleyball Men’s National Teams (Senior & Junior) for a period of four years.

Besides Indian cricket and hockey men & women senior and junior teams, Sahara also supports Indian Boxing, Wrestling, Archery, Shooting, Track & Field, Football and Tennis besides 95 sportsmen in these seven games who are potential medal winners, until after London Olympics 2012.

Sahara‘s support to the sport comes ahead of the Olympics. Sahara India Pariwar chairman Subrata Roy Sahara said, “We see lot of scope to develop the game of Volleyball and therefore we have come forward to lend our support to the National Teams (Senior & Junior) on the eve of Olympic 2012 so that these talented athletes are motivated to perform better to bring more laurels to the Nation.”

For Volleyball Feederation, this is for the first time that they have tied up a major sponsor. Sahara Leisure Sports Management MD S. S. Dasgupta said, “We are happy to be instrumental in getting a major sponsorship for the first time for Volleyball Federation and are confident that the players would put their heart and soul to bring greater laurels to India.”