MUMBAI: Sahara One Motion Pictures‘s movies channel Filmy is set for a pre-Diwali launch. The channel is now on the lookout for a creative agency so as to assist the channel in its brand positioning. The account size currently is pegged at Rs 100 million; a chunk of which will be used for the launch campaign.

Accordg to Filmy head of marketing Shailesh Kapoor, the spends for the channel will go up for the next financial year.

Says Kapoor, "We are in the process of sharpening the positioning for Filmy. We are on the lookout for an agency that could give us some interesting thoughts on how to stand out from the clutter right from the creative thought process to the execution of the same."

The benchmark in the selection process will be the agency that understands the genre the best and deliver out of the box communication for the end consumer.

The channel is inviting agencies to present their pitch till the end of the week and the appointment of the creative partner will take place by the 1 August.