Sahara is team sponsor of Bangldesh's cricket for $9.4 mn

Sahara is team sponsor of Bangldesh's cricket for $9.4 mn

MUMBAI: Aamby Valley Mauritius, a subsidiary of Sahara India Pariwar, has bagged the sponsorship rights for the Bangladesh cricket team for $9.4 million.

The Bangladesh Cricket Board also decided to award title sponsorship and in-stadia sponsorship for 2014 and 2015 and beverage & ticketing rights from 2012 to 2015 to Axiom Technologies.

The two sponsorship deals amount to approximately $14 million, with Sahara alone contributing $9.4 million to the BCB‘s coffers.

Among the sponsorship rights awarded to Aamby Valley include national team, clothing & attire, BCB National Cricket Academy, title sponsorship and in-stadia sponsorship (2012 and 2013), hoover cover branding, pavilion branding, electronic display board and manual score board.