MUMBAI: Lowe Lintas India has appointed Sabyasachi Mishra as its chief growth officer.

Says Lowe Worldwide CEO Michael Wall, "Sabyasachi has a wealth of client and business experience which he will bring to bear in this new role. We have ambitious targets for our Indian operations and a focus on business development will be important in helping to ensure that we meet them."
 
Earlier, in the capacity of a regional business director located at Lowe Bangkok, Mishra set up and led the regional team structure of one of the fastest growing Unilever categories (Walls Ice Cream) in ten countries.

He also headed Lowe Vietnam for 3 years and played a key role on ground in the IPG initiative of combining McCann Erickson and Lowe brands into one entity. He also led the development and launch of Unilever‘s kids marketing initiative involving the creation of branded entertainment IP for global application. 
 
Avers Mishra, "India‘s domestic consumption-based growth story is unique among other developing markets of Asia and is all set to rapidly quadruple between 2006 and 2025. This means never before opportunities for branding and consumer engagement at unimaginable depth and scale. It‘s a great time to be here."

Adds Lowe Lintas CEO Joseph George, "Our ambition at Lowe Lintas is to grow exponentially over the next three years and Sabyasachi‘s experience and competencies makes him an invaluable partner to me in driving this agenda."
 
At Lowe & Partners, Mishra has managed brands such as Nestle, Coca-Cola, Maruti-Suzuki, Gillette, ITC, Mercedes Benz, including more than 10 years of partnership with Unilever across markets and categories.

In all, Mishra has nearly 20 years of multi-market experience leading teams, offices and clients across Lowe offices in Asia, spanning roles in international client management at regional level and office leadership at country level.