MUMBAI: In a bid to expand its brand awareness amongst viewers, Sab TV has launched the ‘Happy Housewives Club‘ initiative to create direct consumer connect. 
 
‘Happy Housewives Club‘aims to be an aspirational platform for the housewives wherein they get to meet their friends, unwind, have fun time, socialise and also showcase their talents through Sab TV. Through this campaign, which will run across cities like Mumbai, Delhi, Pune and Kolkata and even the smaller towns like Muzzfarpur, Anand, Ambala, Jalgaon and Kolhapur, Sab TV aims to establish 2000 such clubs by end of 2010 across India.
 
Says Sab Executive VP & business head Anooj Kapoor, "After the success of Sab Ka Mela, we are launching another consumer connect programme called Happy Housewives Club, clearly aimed at the women audience. Through Happy Housewives Club, we hope to win over and create a bond with the women audience among the growing base of Sab families."
 
 
"Happy Housewives Club will be implemented in 20-25 cities in the Hindi speaking markets. It will be an initiative for the housewives, by the housewives, to engage them with the brand - thereby extending the brand platform," added Kapoor.