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Sab to launch new brand campaign "Sabka waqt aata hai…"

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Mumbai: Multi Screen Media‘s family entertainment channel Sab is launching a new brand campaign with the message, ‘Sabka waqt aata hai, Toh bhaiyo aur behno sab mil-julke raho. Kyunki asli mazaa sabke saath aata hai.‘

The new brand campaign reinforces the brand Sab‘s promise of ‘asli mazaa sabke saath aata hai‘. The earlier legs of the campaign were ‘Asli Mazaa Sab Ke Saath Aata Hai‘, ‘Aur Bhi Asli Mazaa Sab Ke Saath Aata Hai‘, ‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai‘, and ‘Ab Bachche Bachche ko bhi Samajh mein Aata Hai, Ki Asli Mazaa SAB ke Saath Aata Hai‘.

Sab EVP and business head Anooj Kapoor said, "The brand films further reinforce the channel brand promise that real fun lies in celebrating life together. The humour and messaging in them is as smoothly interwoven as in our shows. We are confident that these brand films would further strengthen the brand."

The new brand campaign consists of three films which are funny and entertaining. The storyline for the three campaigns is similar. The Television commercials talks about the comeuppance a bullying character receives after years of having persecuted the underdog. Every dog, after all, has his day, as the saying goes, and it‘s sharply captured by the adage ‘Sab Ka Waqt Aata Hai!‘, the channel said.

The TVCs are conceptualised by Everest Advertising. They have been directed by Abhijit Chaudhary, who is credited for commercials like Happydent, Kurkure, ING and Mastercard.

Ad films-

One of the ad films is about a student who is not very good in Maths and is constantly punished by his teacher. The child grows up to be a doctor and the teacher lands up at his clinic for treatment. The look exchanged between them says it all.

The other script is about two brothers with moustaches, the older one constantly reminding the younger one about the fact that his moustache is longer. One day, the barber accidentally chops his moustache off, putting paid to his vanity and giving his humble brother his day in the sun.

The third ad is about a tyrannical saas who traumatises her timid bahu, only to find that the tables inevitably turn one day, punishing her with her just desserts. Poetic justice can be funny too.

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