Saavn gets first web series on board with FremantleMedia's 'Confessions: It's Complicated'

MUMBAI: FremantleMedia’s web series Confessions: It’s Complicated is now be available for streaming on Saavn, India’s music streaming platform.

The shows’ episodes on Saavn are narrative audio versions of the Facebook video show. Every week, one episode has been planned to be added on Saavn’ page after its original video airing. A total of ten audio episodes have been commissioned with a runtime of 8 to 10 minutes per episode.

“Confessions: It’s Complicated is a unique digital program tailor-made for millennial audiences,” said Saavn VP marketing Priya Rajesh. “Partnering with Fremantle to sponsor and now stream the show on Saavn will enable us to establish a deeper connection with this core group of listeners, by offering their preferred show on the move.”

The new episodes of the show premieres on Facebook every Monday, Wednesday, and Friday, with special Confessions episodes airing every Saturday.

Adding to this, FremantleMedia India senior VP brand licensing and digital Ron Crasto commented, "We are proud to announce thatConfessions: It’s Complicated is the first web series available on Saavn. After its premiere success, having the show on Saavn will help Confessions reach out to more new listeners, as well as existing fans of the show.”

Confessions: It’s Complicated follows the story of three girls namely Nupur Murthy, Sameera Saxena, and Raka Ghosh who move to Mumbai to pursue their dreams of making it big. The girls set out to explore various aspects of their lives in an overarching coming-of-age narrative.

FremantleMedia claims to have 10 mn views within 40 days of the launch of this web series. The company is also known for producing mega-hit reality shows, including India’s Got Talent and Indian Idol.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories