MUMBAI: Saatchi & Saatchi X, a global shopper marketing agency, is all set to launch in India at the India Retail Forum (IRF), to be held on 28 and 29 September. This initiative is to service the dynamic and fast growing Indian market.

Saatchi & Saatchi X is part of the Publicis Group and has over 350 associates across offices in Argentina, China, Germany, Italy, Russia, UAE, UK and USA.

Saatchi & Saatchi X aims to improve shoppers‘ lives. 
 
Speaking on the occasion of the launch, regional CEO - Europe, Middle East, India & Africa Simon Hathaway said, "We see a tremendous growth opportunity in the Indian market. We look forward to leveraging our experience and expertise in the shopper marketing over the last 14 years to create conversations with Indian shoppers which will inspire trip traffic and ultimately, make the cash register ring." 
 
Adding to this, Saatchi & Saatchi X India GM Amit Ajwani said, "We are starting off with a great advantage and aim to emerge as knowledge leaders within this field. Our international expertise combined with some of the best professional talent from India makes it a winning combination. The immense practical knowledge matched with in depth analysis makes it a great and relevant advantage for our clients."
 
The global clients for Saatchi & Saatchi X include both brands and retailers. They have partnered with companies including Arla, Carrefour, General Mills, LG Pepsico, P&G and Walmart.