Mumbai: IT major HCL Infosystems has appointed Saatchi & Saatchi as the creative agency for its tablet business - branded as ME.

Saatchi & Saatchi won the account on the back of a multi-agency pitch that saw participation of Lowe Lintas & Partners, Meridian and M&C Saatchi.

The agency‘s Delhi office will handle the account that is pegged at around Rs 200-250 million.

Saatchi & Saatchi India CEO Matt Seddon said, "We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark."

HCL Infosystems business unit head - Mobility Gautam Advani added, "The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us."