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Saatchi & Saatchi taps three Rediff executive

MUMBAI: Publicis Groupe?s Saatchi & Saatchi India has roped in three Rediffusion Y & R executives in the last three months.


Saatchi & Saatchi today announced two new appointments -- Kavita Kailas as VP planning and Bhairavi Naik as the AVP. This follows the appointment of Nisha Singhania as Saatchi & Saatchi GM Mumbai in March.


Both Kailas and Naik have switched after a one year stint at Rediffusion Mumbai and will report to Singhania. While Kailas was planning head, Naik led business department at the agency.


At Saatchi & Saatchi Kailas will look after all the brands handled out of Mumbai branch, whereas Naik amongst other brands will be handling the coveted Skoda account.
 
Singhania said, ?At Saatchi & Saatchi we are looking at adding truly committed professionals who are passionate about brand building. Both Bhairavi and Kavita are two such individuals who excel in their fields and bring with them immensely rich experience across categories and clients. With talent like that on board I have no doubt that we will scale greater heights this year.?


Kailas comes with more than a decade of experience on diverse categories ranging from FMCG to financial services. Starting with Lowe she also worked at Leo Burnett and has handled clients such as Axe, Lifebuoy, Clinic All Clear, Tide and Whisper.
 
Averred Kailas, "It‘s exciting to join the ‘Lovemarks‘ company. The Saatchi philosophy on brands goes beyond establishing mere performance. The challenge of finding a deeper connection and building a relationship with the consumer is what drew me to Saatchi. It recognises disruptive thinking; this coupled with a great mix of brands and people will be an interesting platform to create solid work.?


With over 12 years of experience Naik has worked with agencies such as Grey, Leo Burnett, Ambience Publicis and Rediffusion and has an experience on a diverse range of brands including Lakme, Westside, Hometown, Nycil, Tata AIG, Neutrogena and IOCL. 
 
Naik added, ?I found Saatchi role exciting because of the opportunity to work on some of the great brands in diverse categories, especially with a bunch of like-minded talented people.?
 

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