MUMBAI: Saatchi & Saatchi has launched a TV campaign for Otrivin, a nasal decongestant spray from Swiss healthcare major Novartis.

The campaign is based on the objectives of significantly enhancing trials and creating brand preference amongst the target audience comprising males in the age group of 25-44 years. It demonstrates the product as a convenient solution which gives instant and long lasting relief from blocked nose.

Otrivin is the flagship brand of healthcare major Novartis India competing in the OTC nasal decongestant category.

Saatchi & Saatchi GM Mumbai Nisha Singhania said, “To develop the new TVC, the agency tapped into the consumer insight that when a person is suffering from blocked nose, he cannot speak clearly. This not only hampers his performance but also causes social embarrassment as he is ‘nasally misunderstood’.”

Translating the insight into creativity, the agency created a 30 second TVC that opens to showcase a picnic situation which is easily relatable to every person.

Saatchi & Saatchi CCO – India Ramanuj Shastry said, “Moving beyond the norms of ads made for a problem solution category, the film is set in the retro period with exaggerated expressions from lead protagonists to add humour to it.”