Mumbai: Saatchi & Saatchi has launched a new television commercial for Skoda Laura RS, the new addition to the Rally Sports legacy in Skoda portfolio.

The TVC is based on the insight that men find a game of speed irresistible.

Saatchi & Saatchi chief creative officer Ramanuj Shastry said, "Power and performance in a car being a huge turn on for men is a well known fact. We dramatised this fact by having our leading lady use the aphrodisiac quality of ‘the smell of burning rubber‘ to be more attractive to men. The film is more refreshing visually at least than a stereotypical male racing the car around town."

The 30-second TVC opens to showcase a hip club in a big city. The car enters the frame and stops just outside the club. To the surprise of the waiting crowd, the car revs up again and performs powerful stunts before coming to a stop once again. An attractive woman then gets off the driver‘s side and dabs on the burnt rubber on her neck. She walks towards the club confident of her irresistible attractiveness, all thanks to smell of the burnt rubber.