Saatchi & Saatchi beefs up creative team

Mumbai: Saatchi & Saatchi is strengthening its creative team with the appointment of Anant Medepalli as creative director and Vihar Patkar as associate creative director.

Both will start their second innings at the agency. Medepalli‘s last stint was with Leo Burnett-Nairobi. Patkar has been with Salt Brand Solutions since 2011.

Besides, Saatchi & Saatchi creative director-Mumbai Mithun Mirji has also been elevated to regional creative director. Based out of Singapore, he will handle Ariel and partnering clients in that country. At present, he works with Saatchi & Saatchi ECD Ashutosh Karkhanis and chief creative officer Ramanuj Shastry on P&G brands - Head & Shoulders and Ariel.

Medepalli was with Saatchi & Saatchi from 2004 to 2009. After spending a couple of years at Leo Burnett, Nairobi, he is back with Saatchi & Saatchi. Meanwhile, Patkar was with Saatchi & Saatchi- Mumbai from 2005 to 2008. In 2008, he had joined Rediffusion Y&R.

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