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Saatchi & Saatchi appoints Ashutosh Karkhanis as ECD- Mumbai

MUMBAI: Saatchi & Saatchi India has announced the appointment of Ashutosh Karkhanis as executive creative director-Mumbai.

In his new role, Karkhanis will be heading the creative team in Mumbai.

Karkhanis is currently serving his notice period at Ray and Keshavan, The Brand Union where he was working as the creative director. He will join Saatchi & Saatchi from 3 May.

Saatchi & Saatchi- India NCD Ramanuj Shastry said, "Ashu is an awesome talent. I worked with him at Rediffusion Y&R and in the process became a fan of his work - be it advertising, design, digital or photography. He will bring with him new energies and new thinking that is invaluable."

Saatchi & Saatchi GM Mumbai Nisha Singhania said, "Ashu will be a critical driver of transformation at Saatchi & Saatchi. Having worked with Ashu both at Grey and at Rediffusion, I find his passion for ideas absolutely infectious. His experience in design and digital gives us the edge that we need to succeed in today’s VUCA world."

On his new role Karkhanis said, "Today when I see my young sons playing on the ipad, I realise that digital is the future. Meeting with the Saatchi team confirmed my belief. With Saatchi & Saatchi I have found the perfect match."

Karkhanis comes in with over 20 years of experience and has spanned advertising, design and digital.

Prior to joining The Brand Union, he has worked with Lowe, Enterprise, Ambience, Grey, Contract and Rediffusion Y&R. He has worked with clients such as Britannia, Unilever, Kotak Mahindra, HSBC, Asian Paints, Taj Hotels, Economic Times, Kingfisher Airlines, Himalayan Water, Tata Nano and Tata Sky.

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