MUMBAI: Real estate company, Runwal Group, has unveiled a new logo and philosophy for the brand to strengthen its relationship with customers.

The new look will flow across products, packaging, signage and all communication. As a part of Runwal’s promotion strategy, it plans to roll out a campaign across the media spectrum -- both ATL (above-the-line) and BTL (below-the-line) activities.
 

ATL activities will include print media with all major dailies, magazines, business, trade and general interest media. Providing additional support would be the outdoor campaign. The BTL activities will consist of road shows along with other interesting initiatives to promote the new brand identity.

Marketing director Vikas Aroraa said the new logo and philosophy stems from customer-centricity.

The group that has the one of the largest retail chains in Mumbai has attempted to keep the logo easily recognisable and demonstrate theRunwal’s three values: trust, transparency and simplicity.

In the new logo, the “R” alphabet stands for the Runwal Group, while the ornate look is to symbolise the group’s focus on appeal in design and architecture, since the key businesses is real estate.
 
The golden colour is to symbolise prosperity – for the group’s customers, partners and employees. The flow and big ‘R’ of the font showcases the more dynamic and forthcoming role of the brand. It aims to convey modernity and the brand’s innate sense of style. It creates an additional layer of brand recognition and recall and will be used across all brand applications.

“The new positioning is ‘With You, Always…’ , with the three dots signifying a relationship that continues on and does not end in a full stop”, Aroraa said.
 
Aroraa emphasised that the new look will reinforce the trust and equity in consumer’s minds and reaffirm the credibility of the brand.