MUMBAI: Mumbai based, an outdoor agency Global advertisers have been appointed Rudolf Fernando as a National Head of Global Advertisers.

Fernando will be looking after four regional sales divisions of the agency. His core responsibility involves strategising, designing, execution and media planning of outdoor campaign executed across the country He will report to Global Advertisers MD Sanjeev Gupta.

Over his 20 year career, Fernando had started his career with Free Press Journal in Mumbai. He also worked with a publication house like Dainik Bhaskar and TV Channels like Sab TV.

Prior to joining the advertising firm, he was heading Navbharat Media Solution’s sales department where he also led various innovative and BTL activities.

Commenting on the appointment Fernando said, “I have become a part of out-of-home advertising medium, my role has widened with challenges and opportunities. Through my skills and understanding of the media industry, I am confident to expand the client portfolio of Global in the coming season.”

Global Advertisers MD Sanjeev Gupta added, “Rudolf will leverage our presence across four regions and he will also be assisting the team leaders in pitching new clients. His expertise and experience will bring out innovation, fresh approach and better execution at a larger scale.”