MUMBAI: Madison Media Group has roped in Ruby Bana as chief strategy and insights officer.

Prior to Madison, Bana was with Havas Media as chief intelligence officer for the APac region. Based in Bangalore, she was handling the territory of India, China, Indonesia, Australia, India, Singapore, Thailand and Malaysia.

Madison Media Group CEO Punitha Arumugam said, “I look forward to Ruby enhancing our current offering with a strong qualitative perspective, backed by consumer insights and relevant research partnerships. In addition to driving our strategic product on key accounts, Ruby will also focus on building our knowledge centre for critical consumer segments.”

Bana comes with over 17 years of experience in media, spanning strategic planning, insights and hard core media planning and buying, working with media agencies like Maxus and GroupM.TC.

She has worked on a wide spectrum of brands ranging from Danone, Reckitt Benckiser to Britannia, Titan, Himalaya, Phillips, Shoppers Stop, Mitsubishi and many others.

Bana added, “As a strategic planner, I am excited by the opportunity to work hands on with an enviable portfolio of Madison Media clients and join at a time when Madison is re-engineering its approach to enable clients to leverage the evolving and challenging new media and communication landscape. I am looking forward to the challenging and exciting mandate.”