Rubecon Communications bags creative duties of Caratlane.com

Rubecon Communications bags creative duties of Caratlane.com

Starcom Worldwide

MUMBAI: Online jewellery portal Caratlane.com has awarded its creative duties to Chennai based advertising agency Rubecon Communications. The media mandate for the portal rests with Starcom Worldwide.

Rubecon will be in charge of the creatives for the 360 degree campaign for Caratlane.com. The portal plans a mix of creative and strategic advertising campaigns that will establish strong brand recall amongst its target consumers.

Rubecon Communications founder and creative director Alexander Zachariah said, "This is a very interesting space to be in. We look forward to doing some innovative and interesting work for Caratlane.com. We also hope to learn a lot while we carry out the project."

Caratlane.com was launched in October 2008, and is promoted by jewellery retailer Mithun Sacheti under the brand name Jaipur Gems, and by Srinivasa Gopalan, a technocrat and founder of the IT outsourcing firm Lister Technologies.