Rotomac appoints Ignite Mudra as branding and creative partner

MUMBAI: Rotomac Pens has appointed Ignite Mudra to handle branding and creative duties for its corporate and writing instruments brands.

The agency’s approach on how will they get a brand agnostic consumer show discernment towards brands has won them the business.

Ignite Mudra head Sudarshan Banerjee said that in this market most of the purchases are ‘brand agnostic’ since the consumer doesn’t really pay too much attention to the brand of pen he uses.

Sudarshan Banerjee said, "The brand is a leader in its business and has a strong residual image in the consumer’s mind. We’re sure that there’ll be some truly exciting work on Rotomac very soon."

Rotomac president Rahul Kothari said, "The last decade has been truly exciting with the entry of many players and competition heating up in a big way. The market itself is undergoing a tectonic shift with increasing literacy and evolving tastes of the Indian consumer. Our interactions with Ignite Mudra have cemented our belief that they are the ideal partner to drive exponential growth for brand Rotomac in the coming years."

Ignite Mudra, has built brands for entrepreneurial ventures in the past three decades, such as Reliance (Vimal), Rasna, Dhara, Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Electrotherm (YObykes), and Zydus Cadila (Nutralite, Sugar Free, Everyuth).

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