MUMBAI: Anchor Panasonic has unveiled television campaign aimed at cementing Roma switch‘s status as the numero uno modular switch brand.

The company has rolled out three ad films that have been created by Scarecrow Communications. The films have been directed by Naren Multani of Equinox Films.

The campaign appeals to humor and makes the point about Roma‘s "best-selling status" in an effective manner by using "memorable" casting, "comic" timing and "interesting locales", such as the Wat Arun Pagoda, an underwater oceanarium and the lush green forests around Pattaya, the company said.

Scarecrow Communications founder director Raghu Bhat said, "Roma is the largest selling modular switch by a distance and yet, very few people know this. Hence this campaign. We used foreigners as the guides and made them speak Hindi, in their own distinctive manner, without tutoring them - all of which adds to the enjoyment."