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Rock band 'Strings' to promote Etihad Airways

NEW DELHI: Strings, which is a popular rock band in Pakistan, has been chosen as the brand ambassador by Etihad Airways, the national airline of the United Arab Emirates.


Etihad Airways? Chief Commercial Officer Peter Baumgartner said: ?I am personally looking forward to witnessing how the Etihad brand name reaches across the world through the music of Strings. Pakistan is one of Etihad?s key markets and we are pleased to help promote and work with Strings as leading celebrities from this region.?
 
Faisal Kapadia, lead vocalist of Strings, said, ?Etihad Airways has emerged as one of the biggest names in the airline industry in such a short span of time. It has been our favourite airline for some time now and we are extremely proud to be associated with the world?s leading airline.?
 
 
Etihad Airways and Strings are working on a series of new initiatives across the world in 2010. Both aim to promote music and culture in Pakistan and around the world.

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