RMW forms Big Connect to offer integrated mkting solutions

MUMBAI: Reliance Media Worlds has formed Big Connect, a 200-people sales team, which will use all the company verticals and reliance ADAG‘s Big Cinemas and Zapak, to offer integrated and holistic marketing solutions to clients.

The different business verticals of the group include radio (Big 92.7 FM), out-of-home (Big Street), experiential marketing (Big Live) and the mobile and online space (Big Digital). 
Big Connect, a part of the key account management for RMWL, is being created as a sales team to integrate and sell all the various options the company can provide to clients. 
RMWL CEO Tarun Katial said, "Our integrated approach to re-align RMWL with emerging consumer dynamics is resulting in new expectations from clients. The re-alignment will enable the company to leverage the cohesive strength of different media platforms within RMWL and Reliance ADAG in a proactive and strategic manner. We are confident that this integrated approach will help us strengthen market leadership as it firmly lays the foundation for an exciting future ahead."
However, the company is not trying to break into the advertising agencies space as it does not want to get into creating campaigns for their customers. Instead it wishes to provide a place wherein a customer can use all media forms available in the urban and rural areas to hit the consumer at multiple times, be it radio, out-of-home, streets, online, mobile and other mediums in the future, to have maximum impact.

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