RK Swamy wins Shriram Capital media duties

MUMBAI: RK Swamy Media Group has won the media duties of Shriram Capital, a holding company for the Shriram Group‘s financial services entities, following a multi-agency pitch.
The size of the account is pegged at around Rs 100-150 million.

"We perceived RK Swamy‘s strengths in the areas of understanding their clients‘ unique needs and drawing up a positioning framework that appropriately reflects these, thereby creating an excellent platform for distinctly differentiating them in their respective industries," said Shriram Capital MD GS Sundararajan.
Shriram Capital is seeking to enhance its brand image. RK Swamy will manage the Shriram Capital campaign across multiple media including print, airport displays, online and television.

RK Swamy Media Group president Chintamani Rao said, "The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public."
RK Swamy Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor.

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