The agency will be responsible for the communications campaigns in Nigeria, Ghana and Cote D‘Ivore for the packaged foods business comprising tomato paste and spreads. The assignment will be extended to other African markets progressively.

"Engaging in a market like West Africa is definitely challenging. We are producing TV commercials, Outdoor and POS materials that will be used across all markets. Our team has visited the market, and we are excited to work in markets outside India," said RK Swamy BBDO president west and executive creative Sangeetha N.