RK Swamy BBDO Interactive wins Mercedes-Benz's digital mandate

MUMBAI: RK Swamy BBDO Interactive has won the mandate for the digital and social media business of Mercedes-Benz.

The incumbent on this account is GroupM‘s MEC: Interaction. Active in the digital space for the last two years, Mercedes-Benz India plans to intensify its activities during the course of this year.

Mercedes-Benz director sales marketing Debashis Mitra said, “We were looking for a partner with in-depth understanding of the luxury automotive space and has the ability to steer the brand online engaging with our target group in a meaningful manner. RK Swamy BBDO Interactive strategically fit the bill as they understand our brand by virtue of handling our creative business. They have a young and passionate team and our expectations from them are high.”

RK Swamy BBDO Interactive senior partner Neeraj Sangani said, “Brands need to have a vision and a purpose in the online space. We are glad that the Mercedes-Benz team and we think alike. There is a lot of ‘noise’ around the medium but brands that will listen and engage will win in the long run. We have clearly articulated a plan to achieve our objectives.”

RK Swamy BBDO Interactive offers digital solutions including web design, iMedia planning and buying, social media, mobile and ipad pps.

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