RK Swamy BBDO gets Mukesh Anand as principal consultant

MUMBAI: RK Swamy BBDO has appointed Mukesh Anand as principal consultant. He will report to president (West) and executive creative director Sangeetha N.

Said Sangeetha N, "Mukesh brings with him the ability to understand communication needs. He is innovate and can translate the most complicated subjects into relatable creative ideas. This, combined with his team player skills and impressive creative experience, will bring in a compelling perspective to the creative leadership team in R K Swamy BBDO."
Prior to this, Anand worked with the Heroes Project (HP) in Mumbai as creative director. HP is one of the largest non-governmental media campaigns on HIV/AIDS in India and is supported by the Bill & Melinda Gates Foundation. His role in HP was to develop the communication plan and manage the project‘s advertising campaigns and programming content.

In the past, Anand has worked with McCann-Erickson, J Walter Thompson (then HTA) and R K Swamy BBDO‘s Delhi office. 
Commenting on his move, Anand said, "R K Swamy BBDO is a place with a rock-solid foundation and an inventive approach to work. Progressive thinking and steadfast growth with a humane touch has always been their mantra. It feels great to be back and I look forward to take on and deliver what is expected of me." 
Earlier, some of the campaigns that Anand had been part of are Elementary Education ("School Chale Hum"), TB Dots ("Teen Hafta Bhai"), and the Unicef Girl Child Trafficking film ("Lalli").

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