RK Swamy BBDO creates 'Pride' campaign for Fedders Lloyd

RK Swamy BBDO creates 'Pride' campaign for Fedders Lloyd

MUMBAI: Electronics brand Fedders Lloyd has launched a new brand TVC conceptualised and created by its creative agency RK Swamy BBDO. 
 
The TVC depicts a situation where a guy is appreciating his friend‘s Lloyd 3D TV, which leads to a moustache growing on the owner‘s face. In this manner the TVC represents moustaches in a delightful manner by associating it with the brand‘s promise - ‘Pride comes standard with Lloyd‘. The campaign is currently running on television channels across the country.
 
States Fedders Lloyd president Nipun Singhal, "The single-minded objective for initiating this TVC was to deliver the core message in an interesting and memorable manner. Besides, we wanted to do something truly innovative and ‘unexpected‘ in the category."
 
RK Swamy BBDO senior partner Delhi Sunil Kukreti said, "The brief from the client was clear - break the pattern and redefine an existing norm and do this for Lloyd. The TVC has already created a buzz in the market and delivered results for Lloyd through recall and image building."

The TVC, directed by Pradeep Sarkar (Parineeta and Lafangey Parindey fame) has TV and Bollywood actors Mahesh Thakur and Suchitra Pillai.