MUMBAI: Diamond producer Rio Tinto Diamonds has roped in Bollywood actress Yaami Gautam as the brand ambassador for its flagship diamond jewellery initiative for the Indian market Nazraana.

Gautam made her debut as brand ambassador for Nazraana at India‘s premium jewellery fashion event, India International Jewellery Week (IIJW) in Delhi on 12 April.

Rio Tinto Diamonds, Indian Representative Office manager Vikram Merchant said, "Nazraana, which takes its reference from royal gift giving rituals of past eras, is woven into the gift giving traditions of modern India. Yaami‘s classic elegance and appeal to the young fashion conscious Indian consumer is a perfect fit for the Nazraana brand. We are excited to have Yaami‘s support and look forward to her involvement with our product."

Gautam said, "Nazraana is a wonderful initiative and I am delighted to be associated with these beautiful jewellery pieces. Diamond jewellery has been gaining popularity as a gift in India and the elegance and style of the Nazraana jewellery is generating a lot of interest."

The young actress who stepped into Bollywood one of the most appreciated films of 2012 - Vicky Donor, is also the face of Fair N Lovely.