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Ricoh India appoints Vizeum India as media AoR

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MUMBAI: Imaging solutions provider Ricoh India has awarded its media duties to Aegis Media‘s Vizeum India.

The account will be handled out of agency‘s Delhi office under the leadership of Harit Pant.

Ricoh India VP- national marketing V Balakrishnan said, "In the past, we have had very productive engagement with people currently associated with Vizeum. Vizeum‘s philosophy of working with clients to address their business issues rather than passive media spends is also very much what we were looking for. With this combination and a good team on ground to take this thinking forward, Vizeum was our obvious choice."

Vizeum India MD India sub-continent S Yesudas added, "We are delighted with this win. We sincerely thank Ricoh management for their faith in us. This opens up a range of original communication possibilities as the category is largely focused on passive advertising. As with every win of ours, we are humbled and stay acutely aware of our responsibilities."

The company has growth plans with focus in the areas of multi functional products, laser printers and managed document services.

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