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Rickshaw's design unit nets Future Consumer, Cambay Tiger & BarBar

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MUMBAI: Mumbai-based creative and communication agency Rickshaw has announced the launch of its design unit so as to cater to client needs and communication requirements.

This next-generation design cell will accelerate Rickshaw’s ability to deliver transformational design capabilities to its clients.

Rickshaw founder Suhas Parab says “A good design answers a question, raises questions, simplifies life, goes behind the simple, prods us to dig deeper. Also, a good design is accessible; it illuminates the brand and taps into the zeitgeist. A good design also tickles the five senses and trickles into the subconscious. It is not easy, but if done well, looks easy. These beliefs drive the Rickshaw Design Cell.”

In keeping with Rickshaw’s ethos, the unit has already bagged five clients including Future Consumer, Cambay Tiger and Belona Hospitality’s BarBar, contributing to the chunk of the business.

The design unit will function as solutions provider to complex communication challenges that require delving beyond conventional media. As a part of its offering, the unit will undertake a wide array of services pertaining to spaces, identity, logo, packaging and visual merchandising. It will focus on client’s business objectives and operate in an absolute goal oriented approach.

Rickshaw partner Mahua Hazarika stated, “I read a long time ago that people ignore design that ignores them. India has had a powerful design culture. Unfortunately, design thinking is not part and parcel of our current collective conscious. Having spent time on both sides of the table, I believe design thinking needs to be cultivated right from product formulation to delivery; it should not be confined to packaging or a VM alone."

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