MUMBAI: Resultrix - A Performics Company, owned by Publicis Groupe, has appointed Tanmay Mohanty as chief operating officer for its Indian operations.

Mohanty moves in from Interactive Media And Communication Solutions Ltd. where he was COO id8 Labs. He will report to Resultrix Global COO Gulrez Alam.

Founded in 2008, Resultrix was recently acquired by Publicis. The performance-based digital marketing agency, now functions as part of the Performics bouquet.

Alam added, "It‘s great to have Tanmay on board with Resultrix. We are looking at strengthening our leadership team at Resultrix as we continue with our focus on being at the forefront of the ever evolving digital and interactive services industry. Our clients will benefit from Tanmay‘s vast professional expertise spanning across multiple industries. As Resultrix‘s success story continues, Tanmay‘s insights and leadership will give that extra fillip to take it to the next level."

Mohanty, with an experience of close to 14 years, has handled management portfolios in the past at companies like Jasubhai, Merchant Media, Dalal Street and Urja Communications. He has experience in the fields of marketing, advertising, brand management, direct sales, BTL, strategic account management, business development and administration.

Mohanty said, "Resultrix has an excellent track record as a leading player in the search and interactive services industry. I look forward to working with the talented and dynamic team at Resultrix and being a part of the company‘s future."

Resultrix provides services like search engine marketing (SEM), search engine optimisation (SEO), web design and development, web analytics, social media marketing and display advertising. Resultrix has offices in India (Mumbai and Delhi), Seattle, Singapore and Dubai.